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I’ve been busy experimenting and collecting slashes - the usual.
The main difference between changing careers and slashing is that slashies don’t abandon their primary role. We enhance or reconfigure it, building on it.
And when we’re done—if we can ever be done—we end up with custom-blended careers.
Using contacts and knowledge from one career to build another is a very common slash technique, btw.
And here’s exactly what I’ve been up to recently …
#1: Running an art print shop on Etsy
This one is a collaboration between me and my partner Katie, and it did not go as planned.
We started an art print shop thinking good taste would be enough.
It turns out profitable art prints are less about taste, which is subjective anyway, and more about familiarity.
The best-performing shops often sell recognisable names like Matisse, Picasso and Monet. Those famous artists act as the hook. They bring people in, create trust, and then maybe customers discover the shop’s original work too.
But selling famous artwork ethically means licences, margins, admin, and a level of seriousness we did not really want from a fun side project.
So we are pivoting to downloadable art instead, priced around £3–£5, and see how it goes.
Just a small, clean experiment to see whether there is demand.
#2: Home-finding and relocation service for professionals and international buyers in London
A service where I help people find a rental or a buy home in London. This is the one that feels most commercially alive right now, partly because it gets me away from the computer and back into the real world.
This is already a big business in the US, but in the UK it still feels relatively underdeveloped. Which is mad, because finding somewhere to live in London is not an errand, it’s a part-time job.
You refresh Rightmove like a deranged person. You message agents who do not reply. Now imagine doing that from another country or a city.
I plan to build this through partnerships and referrals rather than cold lead generation. I do not want to spend my time chasing leads on the internet. I also feel like this is a very referral-leaning business anyway as it’s built on trust and recommendations from people you already trust.
So in the last month, I have been speaking to corporate relocation companies, larger estate agents, and businesses that work with international hires, sponsorships, and visas. These companies often already have the clients, but they may need support with the actual home-finding part.
It is looking promising. I have already found a home for my first client.
This is a perfect example of how a slash can grow from an existing career.
I can do this because I already have experience and contacts in real estate. I understand the market. I know what clients worry about because I have seen the process from the inside.
That is the advantage - I am not starting from zero. I am repurposing what I already know.
And this is why I love the slash approach. You do not always need to torch your old life to build a new one. Sometimes the smarter move is to take the thing you already have and make it work harder for you.
I am still working in real estate 1-2 times a week, so this is not a dramatic reinvention, but a strategic extension.
#3 Selling my website slashercareer.com
This one is less about starting a slash and more about exiting one.
But exits matter too. Two years ago, I sold my vintage clothing shop for $3,000.
Now I am selling slashercareer.com for $1600. It is a starter site or pre-revenue asset with some traffic and a decent backlink profile, which makes it valuable to the right buyer.
It has been monetised before through sponsored posts and AdSense, so this is not just a domain name gathering digital dust. It has potential.
Let me know if you want more information.
#4. On-brand slogan T-shirts/wearable identity.
Because main-character energy deserves merch.
I’m fascinated by the things people use to announce themselves before they have even spoken. Clothes and language do that, so why not combine it?
#5 A digital product to help you validate your business idea
I’ve been thinking for years about what I could offer my readers that would be genuinely useful.
Most courses leave me disappointed, which is why I always thought that unless I could create something genuinely practical, I wouldn’t bother.
I want to create a simple validation process to find out whether your idea has legs before you spend time, money, and emotional energy building the wrong thing. A step-by-step process for testing a business idea on a minimal budget, ideally in less than a week.
Because most people think first and act second, when really it should be the other way around.
In slash world, you can only learn by doing.
There is no point spending months overthinking your hypothesis, branding, colours, or business name before you’ve spoken to the people you want to serve.
You need to go to the horse’s mouth and ask your target audience directly:
Would this help you? Would you pay for it? What would make it a no-brainer?
What I’m learning
The more unfamiliar an idea is, the less useful planning becomes.
You have to try it in your actual life, with your real energy, real budget, real attention span, and real tolerance for admin.
Some ideas will die. Some will make money but feel wrong. Some will only teach you what you don’t want.
Being able to discard possibilities is also progress.
Which possible selves are you exploring next?
Please share in the comments, or recommend this if you enjoyed it.